Originally fashion referred to the clothing, hairstyle fashions, and now generalized fashion industry includes two categories: fashion manufacturing and fashion services. Consumption affects the modern way of life, and guides the direction of social production. In the field of the objective function, clothing is a necessity. However, in the field of spiritual connotation, when clothing transfer from necessities into consumer products, it becomes interpretation and aesthetic experience of the concept of fashion.
Once upon a time, in the era of Yves Saint Laurent, the fashion gurus were all unknowable, inaccessible, and high-set fashion clothing were famous for its incompatible with popular culture. New media not only closer the distance between fashion and public, but also gradually uncover the mystery of the fashion world. As Jorz who is creative director of the U.S. 《ELLE》 magazine said “we live in an era of information explosion. Whether you like or not, in short, everything is brought into the open.” After this year’s New York Fashion Week, there are some critics sigh, will the fashion industry completely leave the altar? Will increasing well-developed network of media eventually make the fashion industry be engulfed by popular culture and thus lose its unique mysterious charm? Does the involvement of new media develop the fashion industry, or shrink it instead?
Facing with these questions, the marketing expert of fashion industry—Steve Stout believes that this does not prejudice the current status and image of leading figures in the fashion circle. He explained, “Every time you use medias to reveal an industry insider, someone would say: ‘magic is gone, you show too much.’ But nobody knows how Karl Lagerfeld has done through all these years. You can tell people where to buy fabric, how to make clothes, but only with combination of talent, the so-called magic will synthesize. Tom Ford is a magician, Valentino is a magician, and Karl Lagerfeld is a magician. ” Gucci’s designer—Frida Giannini also gives a similar answer “fashion’s real charm does not lies on those strange things behind the scenes. Consumers’ real dreams pinned on the product.”
This is a time of change. Everyone needs to adapt!
rebecca1123 