As in recent years, the reality shows, social media change the organization, society and way of communication between individuals with its ubiquitous convenience and scalable communication technologies essentially. This huge change’s impact on world politics undoubtedly exists.
Politicians must properly posture and show relatively humane side to win the audiences’ trust and love. However, they cannot show too much related to personal privacy and political intentions. This is very difficult to draw the line of propriety.
In fact, in the United States, the definition of social media is not only about friends, jobs and entertainment, organizing protests is also an important role in the platform. This is called the full version of “Facebook effect”, that is, in addition to social and psychological significance, there is a strong underestimate chain reaction between political and commercial of social media. A large number of celebrities, especially politicians apparently saw this “Facebook effect” and began to participate in social media interaction, which further enhanced the social media’s influence and voice.
It turns out that in some critical moment, politicians and diplomats’ influence on social media will play an important role. Especially on the occasion of rumors, influential and credible politicians and diplomats’ speaking will cause the audiences’ attention. Since they have accumulated good interactive experience in peacetime, and established positive images, their words are more likely to be believed.
Because of these people’s influence and appeal, Facebook and other social media are trying to help politicians and other public figures to create a good image, which is an important factor for these social medias to ensure popularity and influence. Unconsciously, some politicians and celebrities became media itself with a huge influence under Facebook’s maintenance and respect. This is also the important reason that U.S. government encourages officials manage their Facebook effectively.
Social media has more positive impact on social life and social political. For instance, election. During the UK general election, the famous social media Facebook built DemocracyUK page specially, which was used to report the UK general election roundly. Twitter also became a major force behind a British election debate. A large number of voters expressed their political will and expectations of the election’s result through the Twitter. Obama was known as the first person that was sent to the presidency by social media. In U.S. presidential election, Barack Obama, as always, first announced his candidacy plan on Facebook. Before him, number of candidates have set up Facebook accounts, and announced their campaign plans. Before the traditional election started, social media’s campaign battle had begun.
All in all, in my opinion, media presence because of political, and social media has become mainstream media because of the political as well.
rebecca1123 